Target Summer SEM 2024

Store Experience Marketing Design

Target Summer SEM 2024 leads our guests into a vacation-state-of-mind by transforming our stores into a summer beach town with an energizing yellow cabana stripe for a connected storewide experience. Guests are welcomed at the Swim & Sand Shop where they find everything for their perfect beach day. They can lounge Poolside while finding their favorite swimwear. The Summertime Spot is a shop to grab their summer essentials. There’s sunscreen for everyone at the Soak Up the Sun towers and refreshing citrus at the Picks of Summer produce stands. I served as Team Captain on this project and collaborated cross-functionally to develop the concept and designs for the summer beach town that highlight the products in each space.