Target Spring SEM

Store Experience Marketing Design

For Spring SEM 2023, our team developed a shape-shifting concept that transforms through the season. The goal was to bridge the various holidays together in one succinct seasonal look and feel through the lens of the guest’s mindset. By adding on elements, our marketing strategy seamlessly transitions from Valentine's Day to Easter, ensuring a continuous and engaging store experience. Drawing inspiration from natural and layered impressionist elements, our design captures the essence of love, joy, and life that bursts forth in spring. This versatile design enables us to unify the diverse micro-holidays that make up this season.