Target Holiday SEM

Store Experience Marketing Design

Target Holiday SEM 2024 delivers the magic of the holidays, to all! We transformed our stores to make it easy for guests to get inspired for the season with a series of delightful transportation-inspired wow moments that will literally deliver top toys, surprises, exclusive gifts, latest trends, amazing deals and that celebratory feeling of joy with a whimsical Target twist. We created intentional storytelling moments through the store to highlight our Holiday assortment by by building emotional-driven signature experiences in key areas. Our concept, creative assets, and style guide influenced all of Target’s Holiday touchpoints including the app, catalogs, videos, ads, experiential events, and more.

SEM Photos

Artist Partnership with Adrian & Gidi

ADs/Designers: Mallory Heyer, Chloe Payne, Iglika Petrova, Monica Nadal, Rachel Arford, Hannah Kuisle, Janet Lee
ACD: Aaron Melander
PM: Jenna Wade, Connor Lane
EM: Brittanni Bowers
Producer: Kelly Kirk
PDs: Emma Monson, Pao Vang, Mike Totz, Heather Kern
Sr. Marketing Mgr. ISM Design: Christine Arradondo
Copywriter: Carolina Sotola
Artist Partners: Adrian & Gidi