Target Holiday Digital Screens

High-Level Motion Concepts

We developed high-level concepts for the Holiday & Hanukkah 15-seconds, short videos that appeared in Channel Red across Target stores, the Atrium in Downtown Minneapolis, Soho, and Times Square. We drafted a storyboard connecting the magical experience of our Holiday Store Experience Marketing (SEM) to the digital screens, and worked in collaboration with our Motions Graphic Designers.

 
 

Concept Development

ADs: Mallory Heyer & Janet Lee
ACD: Aaron Melander
ACD: Faith Eskola
Motion Graphics Designers: Glen R. Fraught, Ryan Caughey, Daniel Partenie
Creative Producers: Steven D. Jones, Kelly Kirk
EM: Brittanni Bowers
PM: Vicki Spear, Jenna Wade