Kirkland Signature Diapers

Rebrand & Packaging

Kirkland Signature Diapers, previously known as “Supreme,” sought a rebrand to cue the softness and premium quality of their diapers. Our bid-winning design elevated the packaging to a gentle, boutique-inspired aesthetic featuring hand-drawn, woodland creatures and watercolor patterns. In this redesign, we incorporated a circle holding-shape and sweet animals as a sizing guide for consumers to easily locate the right diaper size for their baby.

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Lead Designer: Janet Lee
Executive Creative Director: Valerie Aurilio
Company: Landor