National Diaper Bank Network

The National Diaper Bank Network is a non-profit organization with the purpose of eradicating diaper need in America. The new identity uses the symbol of an asterisk. An asterisk is used in the English language to bring attention to a footnote of omitted matter. The footnote is often written in small print — unseen, ignored, and unnoticed.

The National Diaper Bank Network brings attention to the matters, facts, and needs that are being overlooked. We want people to take a closer look at the footnote — the unseen diaper need in America. We want to turn the footnote on its head and bring it to the forefront of our dialogue and give it the attention it deserves.

Designer: Janet Lee
Creative Director: Christopher Cullen
Company: Landor