Mi Campo Cocktails
Branding, Packaging & Activations
Mi Campo created a new line of cocktails with a unique blend of flavors straight from Mexico. Cocktails were created in collaboration with Mexico City’s local mixologist, Mafer Tejada. We updated their tattoo logo with new ingredient illustrations and used colored tags to differentiate flavors. We conceptualized activations with the bold vibe of Mi Campo with an emphasis on the local flavors of CDMX.
The QR code on the label leads to a video of Mafer Tejada showing how to make cocktails inspired by CDMX.
Mi Campo can bring together local music artists, mixologists, and flavors by sponsoring a Mexico City music festival.
Posters for the Mexico City festival.
Local CDMX mixologists at festival.
Highlight CDMX’s local mixologist, Majer Tejada, on the website to also highlight the local Mexican flavors.
Vibey swag
Tattoo event
Client: Constellation Brands
Company: Landor