Happy Inside cereal is a product innovation that wants to help people impact their gut health so they can be their better self. Happy Inside has carefully selected ingredients that positively change the gut microbiome, including prebiotics, probiotics, and fiber. We make people happy because happiness starts with the gut.

We created a brand identity that communicates the science and benefits in an approachable way. Happiness comes from inside (your belly). We used fun, hand-drawn character illustrations to create unique ambassadors for a unique brand.

Designer: Janet Lee
Creative Director: Rietje Becker
Advertising Partner: 360i
Company: Landor